Adversity opens a door to a new opportunity:
The significant economic disruption caused by the COVID-19 crisis has pushed a number of brick and mortar stores to move their operations online. Fashionista India also decided to innovate by taking steps to establish a new start-up and the creation of a new firm – HEDGEHOG KIDS. Recessions are often times of heightened restructuring that may ultimately lead to a stronger and more resilient economy. Therefore, Fashionista India decided to take the plunge into the ecommerce and online sales business.
Esha Warrik, the driving force behind HEDGEHOG KIDS brings more than 30 years of experience to her position as the co-founder. One of the highlights in her career span has been the strong and reliable working relationships built with vendors, big and small throughout the apparel manufacturing hubs in India. Her career has spanned all aspects of the apparel manufacturing industry and has laid sound foundations in the working and managing of buying operations during the last 30 years where she have worked with some of the best names in the business.
Ricky Warrik, co-founder, has experience in multiple startups. He approaches all businesses with a professionalism and experience as a process driven individual bringing quality conscious and cost effective manufacturing operations to match production requirements.
Hedgehogs as we all may know are cute and tiny animals which children frequently keep as domestic pets. You can do a search on youtube and see many cute videos that we have also come across. We have therefore tried to keep the HEDGEHOG at the front and center of our brand DNA. You will see cheery and colorful prints and embroideries in almost all our designs.
These small cute animals are the inspiration behind the HEDGEHOG KIDS brand. Cute, colorful, cheerful, chirpy are some of the words that we have tried to incorporate in our brand. We hope you will enjoy our range of kids clothing and accessories with joy and comfort and have as much fun wearing our creations as we have had making and offering them to you.
Our designs and styles with prints are inspired by an effortless style. They are hassle-free and can be used day and night. The collection speaks for itself easy to wear and easy to take out made from cotton of impeccable quality, for soft and comfortable clothes. Our brand universe is all about unisex, earthy color pieces and timeless design, with room for movement and play. With a focus on comfort and well-being, we put our efforts for a classic, sophisticated and modern design. We put focus on the detailing and finishing of each piece.
It is with pleasure that we bring to you the best of fabrics and designs for kids wear with our humble offering – HEDGEHOG KIDS.